Robinson, L.(2009). A summary of diffusion of innovations. Retrieved July 15, 2013.
Description: This article summarizes how innovations are adopted. The author identifies three insights offered by Diffusion of Innovation into the process of social change:
– The Qualities which make an innovation spread successfully
– The importance of peer-to-peer conversations and peer networks.
– An understanding of the needs of different user segments
Each of these insights is then elaborated on the five qualities of successful innovation are identifies as:
– Relative Advantage
– Compatibility with existing values and practices
– Simplicity and ease of use
– Observable results
The importance of peer-to-peer conversations is highlighted as a medium to spread adoption, as this can allow users to manage risk and uncertainty.
Finally the characteristics of the five different user segments from Rogers’ Diffusion of Innovations model are clarified, their needs and wants discussed, and techniques for working with them offered.
Evaluation: This article offered a clear description of the “Diffusion of Innovation Model”, of particular use are the five qualities of successful innovation spread and the methods or strategies for working with the different groups.
This article was useful for my research, I was particularly interested in the idea of “trialability” defined as “the degree to which an innovation can be experimented with on a limited basis.” In my experience “extensibility” in an innovation seems to be desirable. The ability to work with a limited feature set, or limited functionality until comfortable then extend or augment the capabilities of the product or innovation as needed.